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Posted By admin On 12/10/21

DOCOMO also offers a wide variety of leading-edge mobile multimedia services, including i-mode™, the world's most popular mobile e-mail/Internet service, used by 48 million people. With the addition of credit-card and other e-wallet functions, DOCOMO mobile phones have become highly versatile tools for daily life. NTT DOCOMO is listed on the. Because NTT Docomo refuses to guarantee that unlocked phones from other carriers will work properly with Xi, here is the relevant portion of my January invoice that confirms there are no billing irregularities using the phone of my choice with a NTT Docomo Xi (LTE '4G') SIM card and contract.

KYODO NEWS - Dec 3, 2020 - 22:16 All, Japan

Japan's leading wireless communication carrier NTT Docomo Inc. said Thursday it will introduce a 20-gigabyte monthly plan in March for 2,980 yen ($29), pricing it lower than comparative services its rivals announced in October to launch under their budget carrier brands following government pressure.

The new plan called 'ahamo' is likely to pressure KDDI Corp. and SoftBank Corp. to cut their fees for their new 20-gigabyte plans. The three firms together control roughly 90 percent of Japan's mobile phone market.

NTT Docomo Inc. President Motoyuki Ii speaks at a press conference in Tokyo on Dec. 3, 2020. (Kyodo)

Voice calls of NTT Docomo's new plan will be free as long as each call is five minutes or shorter. The service's name is derived from 'aha moment' of sudden inspiration.

KDDI, operator of the 'au' brand, is set to start a 20-gigabyte plan without voice calls for 3,980 yen per month from February or later under its UQ Mobile brand, while Softbank will introduce its 20-gigabyte plan with up to 10 minutes of free voice calls for 4,480 yen a month under its Y!Mobile brand from late December.

The cheapest voice call option for KDDI's new plan will cost 500 yen for up to 60 minutes of calls a month, putting the new service on a par with SoftBank's.

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The 'ahamo' plan will also represent a sharp fee cut compared with NTT Docomo's existing services. The company's similar data usage plan offering 30 gigabytes a month currently costs 7,150 yen.

'Our competitive price plan targets younger people in their 20s, for whom we lagged behind rivals,' NTT Docomo President and CEO Motoyuki Ii said at a press conference, adding the company aims to announce later in the month lower fees for existing contracts under other price plans.

Photo taken Oct. 4, 2020, shows an NTT Docomo outlet. (Kyodo)

Chief Cabinet Secretary Katsunobu Kato, the top government spokesman, welcomed NTT's announcement, saying at a press conference, 'It is desirable for consumers that wireless carriers are announcing lower price plans.'

Prime Minister Yoshihide Suga, who took office in September, has repeatedly asked mobile phone carriers to slash fees, saying their charges are high compared with other countries while their profit margins are bigger than other infrastructure providers such as utilities.

NTT Docomo's Ii said the government's call to lower charges reflects the view of the public and the company agrees it is important to provide cheaper mobile phone services.

But rather than succumbing to government pressure, Ii said the company had introduced the cheaper plan 'to win the competition with our rivals.'

The largest wireless carrier by subscribers in Japan had initially planned to establish a new budget brand to introduce the drastic pricing strategy and match the planned new offerings of KDDI and SoftBank, sources close to the matter said.

NTT Docomo changed the initial plan after telecommunications minister Ryota Takeda made remarks last month critical of the strategy of KDDI and SoftBank to use budget brands to introduce cheaper services, the sources said.


Ii said his company is considering jointly launching reasonably priced plans for lower data usage with so-called mobile virtual network operators that do not own network infrastructure.

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The monthly fee in Tokyo of 8,175 yen for 20 gigabytes as of March was the highest charged by major carriers in six world cities including New York, London, Paris, Seoul and Dusseldorf in Germany, according to a survey released in June by the Ministry of Internal Affairs and Communications.

NTT Docomo's setting of the price of the 20-gigabyte monthly plan at 2,980 yen follows new wireless operator Rakuten Mobile Inc.'s rollout of a single fee plan at the same price in April for unlimited calls and data services in some urban areas including Tokyo, Nagoya and Osaka.

NTT Docomo is preparing to boost its competitiveness by becoming a wholly owned unit of parent Nippon Telegraph and Telephone Corp, a former state monopoly, by the end of December, raising concern among its rivals that the integration could impair fair competition.

The scheduled delisting from the Tokyo Stock Exchange in late December is expected to relieve NTT Docomo from pressure to return more profits to investors and free up a larger portion of its earnings for more aggressive pricing strategies.

On Thursday, the ministry held the first meeting of a panel of telecom industry professionals, set up after the planned merger was announced in September, to discuss an environment for fair competition.

'We fear that the NTT group's move toward integration will expand its control over the market,' KDDI President Makoto Takahashi said at the meeting.

Meanwhile, NTT said no additional restrictions are needed as the company is complying with laws and rules to ensure fair competition.

Dec 3, 2020 KYODO NEWS

NTT DOCOMO USA and T-Mobile Partner to Provide Wireless Service for Japanese Ex-Pats in United States

Wireless leaders eyeing future collaboration opportunities in United States

NEW YORK – September, 9 2013 – NTT DOCOMO USA, Inc. and T-Mobile US, Inc. (NYSE: TMUS)today announced a new partnership to strengthen DOCOMO’s network service for hundreds of thousands of Japanese expatriates in the United States.

The partnership, which could expand over time, demonstrates NTT DOCOMO USA’s commitment to grow its existing MVNO (mobile virtual network operator) business, which was launched in 2011. By the end of the year, NTT DOCOMO USA anticipates it will deliver service over T-Mobile’s nationwide 4G network – providing access to a rich and compelling mobile experience for existing customers – while also attracting new customers. NTT DOCOMO USA will offer customers a wide variety of new pricing plans and options.

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For T-Mobile, the deal brings another strong brand into its growing MVNO partner portfolio and opens the door to further work with Japan’s predominant mobile phone operator, NTT DOCOMO.

“NTT DOCOMO USA is happy to be working with T-Mobile. This new relationship will help us to improve service to our existing customers as well as attract new subscribers,” said Masaaki Maeda, president and CEO of NTT DOCOMO USA.

“T-Mobile is incredibly honored to be affiliated with one of the world’s great mobile phone companies,” said John Legere, president and CEO of T-Mobile US. “We’ll kick off this relationship with NTT DOCOMO USA by extending our blazing-fast nationwide 4G network to about 400,000 Japanese students, workers and other expatriates who know and love the DOCOMO brand. It’s a great starting point as we identify future opportunities for collaboration between our two companies.”


Headquartered in New York, and with offices in Washington DC and Hawaii, NTT DOCOMO USA, Inc. is a wholly-owned US subsidiary of NTT DOCOMO.

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Through its wholly-owned subsidiary, DOCOMO USA Wireless, the company markets and operates mobile phone services for customers residing in the US.

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DOCOMO USA also investigates business development opportunities in the wireless space in the Americas; conducts research on IT and wireless business trends and the regulatory environment; operates customer support desks throughout the US; provides mobile solutions for corporate customers; and provides support to NTT DOCOMO’s investor relations activities.

About T-Mobile US, Inc.:As America’s Un-carrier, T-Mobile US, Inc. (NYSE: “TMUS”) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The company’s advanced nationwide 4G and 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Wash., T-Mobile US operates its flagship brands, T-Mobile and MetroPCS. It currently serves approximately 44 million wireless subscribers and provides products and services through 70,000 points of distribution. For more information, please visit

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